SA Weddings

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Leading Ladies - Erna Theron

Erna Theron from Lace Blossom is a household name in the bridal industry and she has provided many brides with beautiful wedding gowns a girl could ever dream of, we've asked Erna to share her great story behind the leading company below!


1. Tell us a little about your personal style and how it's evolved with your business?

I love to portray femininity in my designs and personal style. I am a true believer of timeless designs combined with a trendy element.

2. Having been in the wedding/fashion industry, you must have seen a lot of trend-shifts. Is there anything bridal fashion wise that you foresee being quite a big trend in this next season?

I think the few trends that have been going on - like the low/open back, crop top and skirt, blouse top effect will remain for some time still!

3. Any tips for avoiding massive bridal gown faux pas and is there anything in the wedding industry that's a big 'no no' for you personally?

A bridal gown that doesn't fit well is a big faux pas for me. A big 'no no' for me personally would be anything over the top. I love simplicity and quality.

4. Being a successful businesswoman and constantly on-the-go, how do you unwind and spend any free time you may have?

I love the outdoors and being active outside gets my batteries charged and helps me unwind mentally.

5. Any advice for women wanting to go into this industry or even start their own business in a related field?

The top advice I could give is to make sure you love what you do, you have a good business plan, a goal and a vision to perhaps fall back on when you get discouraged. Support from friends and family always helps too!

6. Lastly, for the beautiful brides-to-be, any tips before you start looking for your first white dress?

Make sure you know your body well. We are each created uniquely and how certain fabric falls and hangs on your body will drape differently on another woman. Choose a design that flatters your figure!

Before deciding on your wedding dress, check out all the different trends and ideas available to you online. Find designers that you'd love to work with and start setting up appointments to see their work. I now it may seem scary but finding the perfect dress for you is the main priority!

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