Dear Diary

Dear Diary is a South African stationery brand dedicated to helping women feel calmer, more organised, and more empowered in their everyday lives. Founded with the belief that thoughtful planning can transform overwhelm into clarity, Dear Diary creates beautifully designed tools that bring structure, joy, and intention back into the planning process. Whether it’s managing daily life, running a household, or planning one of the most meaningful celebrations of your life, Dear Diary exists to make the journey feel lighter.

At the heart of the brand is a simple mission: to help women feel less overwhelmed and more in control by offering practical, high-quality stationery that blends beauty with purpose. Every product is designed with real life in mind - clean layouts, intuitive sections, and a focus on making the big moments (and the small ones) easier to navigate.

The Dear Diary Wedding Planner was created out of this very mission. After seeing how many brides felt stressed and scattered during their planning journey, the need for a comprehensive, calm-inducing planning tool became clear. What began as a personal passion project quickly grew into one of Dear Diary’s most loved products.

Thoughtfully structured and elegantly designed, the Wedding Planner guides brides through every step of planning their dream celebration. Inside, brides will find month-by-month checklists, timelines, vision board pages, vendor contact sheets, budget trackers, attire planning, ceremony and reception planning, seating charts, photography lists, and even an emergency kit checklist. The planner is intentionally spacious, beautifully laid out, and designed to become a keepsake long after the wedding.

Available as both a physical A4 planner - crafted with a luxurious beige fabric cover and embossed detailing - and a digital version perfect for brides who prefer planning on their devices, it offers flexibility for every planning style. Brides can choose the format that suits them best while enjoying the same thoughtful structure and support.

Dear Diary’s Wedding Planner isn’t just an organisational tool; it’s a companion for the entire engagement journey, giving brides a sense of clarity, excitement, and confidence as they bring their dream day to life.